Emotions and consumers’ adoption of innovations: An integrative review and research agenda

The dominant models of innovation adoption have traditionally overlooked the role emotions, despite relevance this construct in consumer decision-making. To address historical gap, a notable stream research on emotions has emerged recent years. enrich our understanding psychology adoption, paper integrates insights from with systematic review literature adoption. Drawing well-established theories and decision-making, we derive five fundamental dimensions that help define innovations. A existing evidence within specific field summarises through lens dimensions. contributions are twofold. First, offers novel perspective provides deeper as psychological mechanism enabling or impeding Second, set an agenda for invigorating important domain.